ATLANTA -- The YMCA of Metro Atlanta kicked off a campaign on Tuesday that will connect families in need with scholarships, allowing them to participate in YMCA programs.
The campaign, Why It Matters takes place once a year. For 2013, board members Charlie Yates, Jr. and Carol Cookerly will co-chair the campaign as it works towards raising $2.7 million.
"The Y has always had an annual campaign that helped meet the need for financial assistance," Cookerly said. "But, this marks the first year we are pulling together our 23 local Ys and launching a system-wide brand and effort to secure the funds we need to continue to play a pivotal role in Atlanta by helping individuals, especially children, reach their greatest potential."